A Public Relations Firm is a company that helps individuals, businesses, or organizations manage their public image and communication. They create strategies to promote positive relationships with the media, stakeholders, and the general public. Their services often include writing press releases, organizing events, and handling crisis communication. These firms work to shape how clients are perceived by the public, using various tools such as social media, advertising, and community engagement. By crafting compelling narratives and managing information, a public relations firm aims to enhance a client's reputation and increase visibility in a competitive market.