Psychological Operations, often abbreviated as PSYOP, are strategic efforts aimed at influencing the perceptions and behaviors of target audiences. These operations utilize various communication methods to disseminate information that can shape opinions, beliefs, and actions, often in the context of military or political objectives. The primary goal of Psychological Operations is to create a desired psychological effect on individuals or groups, which can lead to increased support for a cause or decreased opposition. Techniques may include propaganda, misinformation, and other forms of media manipulation to achieve these ends.