Location-Based Marketing is a strategy that uses a customer's geographic location to deliver targeted advertisements and promotions. This approach often relies on technologies like GPS, Wi-Fi, and mobile data to identify where a consumer is at any given moment. Businesses can send relevant offers or information to potential customers when they are near a store or a specific location. This marketing technique helps companies engage with consumers in real-time, increasing the chances of conversion. For example, a coffee shop might send a discount coupon to customers who are within a certain distance, encouraging them to visit and make a purchase.