Prosci is a leading change management organization that provides tools and resources to help individuals and organizations manage change effectively. Founded in 1994, it focuses on the human side of change, emphasizing the importance of preparing, equipping, and supporting people to adopt new processes and technologies. The core of Prosci's methodology is the ADKAR model, which stands for Awareness, Desire, Knowledge, Ability, and Reinforcement. This model helps organizations understand the stages individuals go through during change, enabling them to tailor their strategies for successful implementation and minimize resistance.