Property marketing refers to the strategies and techniques used to promote and sell real estate properties. This process involves creating appealing listings, utilizing online platforms, and showcasing properties through photographs and virtual tours. The goal is to attract potential buyers or renters by highlighting the property's features and benefits. Effective property marketing also includes understanding the target audience and using various channels, such as social media and real estate websites, to reach them. By employing these methods, sellers can increase visibility and interest in their properties, ultimately leading to successful transactions.