Property promotion refers to the marketing strategies and activities used to advertise and sell real estate properties. This can include various methods such as online listings, social media campaigns, open houses, and print advertisements. The goal is to attract potential buyers or renters by highlighting the property's features, location, and benefits. Effective property promotion often involves working with real estate agents or agencies, who have the expertise and resources to reach a wider audience. They may utilize platforms like Zillow or Realtor.com to showcase properties, ensuring that listings are appealing and informative to prospective clients.