Real Estate Marketing refers to the strategies and techniques used to promote properties for sale or rent. This includes various methods such as online listings, social media advertising, and open houses. The goal is to attract potential buyers or renters and showcase the features of a property effectively. Effective Real Estate Marketing often involves understanding the target audience and utilizing market research. Agents may use professional photography, virtual tours, and engaging descriptions to highlight a property's unique aspects. By employing these tactics, real estate professionals aim to increase visibility and drive sales in a competitive market.