A promotional offer is a marketing strategy used by businesses to attract customers and boost sales. These offers can include discounts, special deals, or limited-time promotions that encourage consumers to make a purchase. Common examples are buy one get one free deals or seasonal sales that provide significant savings. Promotional offers are often advertised through various channels, such as social media, email newsletters, or in-store displays. They aim to create urgency and excitement, prompting customers to take advantage of the deal before it expires. This strategy helps businesses increase their customer base and enhance brand loyalty.