A "Product Range" refers to the variety of products that a company offers within a specific category. This range can include different sizes, colors, styles, or features of a product, allowing customers to choose options that best meet their needs. For example, a company like Apple may have a product range that includes various models of iPhones, each with different specifications and price points. Having a diverse product range can help a business attract a wider audience and cater to different customer preferences. It also allows companies to compete effectively in the market by providing choices that appeal to various demographics. For instance, a clothing brand might offer a product range that includes casual wear, formal attire, and accessories.