Product photography is a specialized field of photography focused on capturing images of products for commercial use. The goal is to showcase the product in a way that highlights its features, details, and overall appeal. This type of photography is commonly used in advertising, online stores, and catalogs to attract potential customers.
To achieve high-quality images, photographers often use professional lighting, backgrounds, and props. They may also employ techniques like macro photography to capture intricate details or lifestyle photography to show the product in use. Effective product photography can significantly influence consumer purchasing decisions.