Product launch platforms are online tools that help businesses introduce new products to the market. These platforms provide features like marketing automation, audience targeting, and analytics to streamline the launch process. They enable companies to create buzz, engage potential customers, and track performance metrics effectively. Many product launch platforms also offer templates and resources for creating promotional content, such as landing pages and email campaigns. By utilizing these tools, businesses can enhance their visibility and reach, ensuring a successful introduction of their products to the market. Popular examples include Kickstarter and Indiegogo.