Launch strategies are plans designed to introduce a new product or service to the market effectively. These strategies often involve market research to understand customer needs, competitive analysis, and defining target audiences. The goal is to create awareness and generate interest before the official launch date. Common launch strategies include pre-launch marketing, where teasers and promotions build anticipation, and influencer partnerships to reach wider audiences. Additionally, companies may use social media campaigns and email marketing to engage potential customers. A well-executed launch strategy can significantly impact a product's success in the marketplace.