Product comparison is the process of evaluating two or more products to determine their similarities and differences. This can involve looking at features, prices, quality, and customer reviews. By comparing products, consumers can make informed decisions that best meet their needs and preferences. When conducting a product comparison, it is important to consider factors such as brand reputation, warranty, and customer support. Tools like comparison charts or websites can help streamline this process, allowing users to easily visualize the pros and cons of each option. This ultimately aids in selecting the most suitable product for individual requirements.