Product Analysis is the process of evaluating a product to understand its features, benefits, and performance in the market. This involves examining aspects such as design, functionality, and user experience. The goal is to identify strengths and weaknesses, which can inform improvements or marketing strategies. Additionally, Product Analysis often includes comparing the product to competitors. This competitive analysis helps businesses understand their position in the market and identify opportunities for differentiation. By gathering data on customer feedback and market trends, companies can make informed decisions to enhance their products and meet consumer needs effectively.