Product Analytics is the process of collecting and analyzing data related to a product's performance and user interactions. This involves tracking metrics such as user engagement, retention rates, and conversion rates to understand how customers use the product. By examining this data, businesses can identify strengths and weaknesses, guiding improvements and feature development. The insights gained from Product Analytics help companies make informed decisions about their products. For instance, they can determine which features are most popular or identify areas where users may struggle. This data-driven approach ultimately aims to enhance user experience and drive business growth.