PrettyLittleThing is a UK-based online fashion retailer that specializes in trendy and affordable clothing for women. Founded in 2012, the brand offers a wide range of products, including dresses, tops, and accessories, catering to various styles and occasions. It is known for its fast fashion approach, frequently updating its collections to reflect the latest trends. The brand targets a young audience, often collaborating with influencers and celebrities to promote its products. PrettyLittleThing is part of the Boohoo Group, which also owns other fashion brands. The company emphasizes inclusivity, offering a diverse range of sizes to accommodate different body types.