Boohoo is a UK-based online fashion retailer that specializes in affordable clothing and accessories for young adults. Founded in 2006, the brand quickly gained popularity for its trendy styles and frequent sales. Boohoo offers a wide range of products, including dresses, tops, and activewear, catering primarily to women but also featuring men's clothing. The company operates primarily through its website and mobile app, allowing customers to shop conveniently from anywhere. Boohoo is known for its fast fashion model, which means it frequently updates its inventory to reflect the latest trends. This approach has made it a significant player in the fast fashion industry.