Boohoo Group is a UK-based online fashion retailer that specializes in affordable clothing and accessories for young adults. Founded in 2006, the company has rapidly grown by offering a wide range of trendy products through its various brands, including Boohoo, PrettyLittleThing, and Nasty Gal. The company operates primarily through its e-commerce platform, allowing customers to shop conveniently from home. Boohoo Group is known for its fast fashion model, which emphasizes quick turnaround times for new styles, catering to the ever-changing preferences of its target market.