Press events are organized gatherings where companies, organizations, or individuals share important news or updates with journalists and media representatives. These events can include product launches, press conferences, or special announcements, allowing the media to ask questions and gather information for their stories. During a press event, attendees often receive press kits containing details about the announcement, including background information, images, and contact information. This helps journalists accurately report on the event and provides them with the necessary resources to create engaging content for their audiences, such as articles or news segments about the company or product.