Predictive analysis is a statistical technique that uses historical data to forecast future outcomes. By applying various algorithms and models, it identifies patterns and trends that can help organizations make informed decisions. This approach is widely used in fields like finance, healthcare, and marketing to anticipate customer behavior and optimize operations. The process typically involves collecting data, cleaning it, and then using tools like machine learning or data mining to analyze it. The insights gained can lead to better strategies, risk management, and improved efficiency, ultimately helping businesses stay competitive in their respective markets.