Competitive positioning refers to the strategy a company uses to differentiate itself from its competitors in the market. This involves identifying the unique value it offers to customers, such as quality, price, or service. By understanding its strengths and weaknesses relative to competitors, a business can effectively target its audience and create a distinct brand image. To achieve effective competitive positioning, companies often conduct market research to analyze customer preferences and industry trends. This information helps them to refine their offerings and marketing strategies, ensuring they meet the needs of their target market while standing out in a crowded marketplace.