Point of Purchase Displays are marketing materials placed near or at the checkout area of a store. Their main purpose is to attract customers' attention and encourage impulse buying. These displays can include signs, posters, or product stands that showcase items on sale or new products. These displays are strategically designed to enhance the shopping experience and increase sales. By highlighting specific products, Point of Purchase Displays help retailers promote seasonal items, special offers, or bestsellers, ultimately influencing customer decisions right before they make a purchase.