Point of Sale Displays are marketing tools placed near the checkout area in retail stores. They showcase products, promotions, or special offers to encourage impulse buying. These displays can include shelves, signs, or digital screens, making them eye-catching and informative. Retailers use Point of Sale Displays to enhance customer experience and boost sales. By strategically placing these displays, stores can highlight seasonal items, new products, or discounts. Effective displays can lead to increased visibility and attract customers' attention, ultimately influencing their purchasing decisions at the point of sale.