Personalized Marketing is a strategy that tailors marketing messages and offers to individual consumers based on their preferences, behaviors, and past interactions. By analyzing data from various sources, such as social media, purchase history, and website visits, businesses can create targeted campaigns that resonate more with specific audiences. This approach enhances customer engagement and satisfaction, as consumers receive relevant content that meets their needs. Techniques like email personalization, targeted ads, and customized product recommendations are common in personalized marketing, helping brands build stronger relationships with their customers and improve overall sales performance.