Personal injury advertising refers to marketing efforts by law firms or attorneys that focus on attracting clients who have been injured due to accidents or negligence. These advertisements often highlight the legal services available to help victims seek compensation for medical expenses, lost wages, and pain and suffering. Common platforms for such advertising include television, radio, online ads, and billboards. The goal of personal injury advertising is to raise awareness about legal rights and encourage individuals to contact a lawyer if they believe they have a case. Many ads feature testimonials from satisfied clients or emphasize the firm's experience in handling similar cases, aiming to build trust and credibility with potential clients.