The Persian people are an ethnic group primarily associated with the region of Iran. They speak the Persian language, also known as Farsi, which is part of the Indo-Iranian branch of the Indo-European language family. Historically, Persians have contributed significantly to art, literature, and science, with a rich cultural heritage that includes famous poets like Rumi and Hafez. Persians have a diverse cultural identity influenced by various historical events, including the Achaemenid Empire and the Safavid dynasty. Today, they celebrate numerous traditions and festivals, such as Nowruz, the Persian New Year, which marks the arrival of spring and symbolizes renewal and rebirth.