People for Bikes is a nonprofit organization dedicated to promoting cycling as a sustainable and enjoyable mode of transportation. Founded in 2010, it advocates for better biking infrastructure, policies, and programs across the United States. The organization works with local communities, businesses, and government agencies to create safer and more accessible environments for cyclists. Through initiatives like the Bicycle Friendly Community program and the Green Lane Project, People for Bikes aims to increase the number of people who ride bikes. They also conduct research and provide resources to support the growth of cycling, making it a viable option for everyone.