Pega Platform is a software development platform designed to help businesses create applications that improve customer engagement and streamline operations. It uses a model-driven approach, allowing users to design applications visually without extensive coding knowledge. This makes it accessible for both technical and non-technical users. The platform supports various functionalities, including business process management (BPM), customer relationship management (CRM), and case management. By integrating these features, organizations can automate workflows, enhance decision-making, and deliver personalized experiences to their customers, ultimately driving efficiency and growth.