Paula's Choice is a skincare brand founded by Paula Begoun in 1995. The brand is known for its science-based approach to skincare, offering a wide range of products that cater to various skin types and concerns. Each product is formulated with effective ingredients and is free from harmful additives, such as fragrances and dyes. The brand emphasizes transparency and education, providing detailed information about the ingredients used in their products. Paula's Choice also conducts extensive research and testing to ensure the efficacy of its formulations, making it a trusted choice for consumers seeking reliable skincare solutions.