Paula Begoun is a well-known author and entrepreneur in the skincare and cosmetics industry. She is the founder of Paula's Choice, a brand recognized for its science-based approach to skincare. Begoun has written several books, including "Don't Go to the Cosmetics Counter Without Me," where she reviews various beauty products and provides insights on ingredients. In addition to her writing, Begoun is a prominent speaker and educator, advocating for transparency in the beauty industry. She emphasizes the importance of understanding skincare ingredients and their effects on the skin, helping consumers make informed choices about their beauty products.