Patanjali Ayurved is an Indian consumer goods company founded by Baba Ramdev and Acharya Balkrishna in 1995. It specializes in producing herbal and Ayurvedic products, including food items, personal care products, and medicines. The company aims to promote traditional Indian wellness practices and natural remedies. Patanjali has gained popularity for its emphasis on quality and affordability. Its products are made from natural ingredients and are marketed as alternatives to synthetic goods. The brand has expanded rapidly, becoming one of the leading players in the Indian FMCG (Fast-Moving Consumer Goods) sector.