"Paraben-free" refers to products that do not contain parabens, which are synthetic preservatives commonly used in cosmetics and personal care items. Parabens help prevent the growth of harmful bacteria and mold, extending the shelf life of products. However, some consumers are concerned about potential health risks associated with parabens, leading to a demand for alternatives. Many brands now offer paraben-free options, using natural preservatives or alternative methods to ensure product safety and longevity. This trend is particularly popular among those seeking natural beauty products or those with sensitive skin, as it aligns with a growing preference for cleaner, more transparent ingredient lists.