The Pakistan Film Industry, also known as Lollywood, is the filmmaking sector based in Lahore, Pakistan. It has a rich history dating back to the early 20th century, producing a variety of films in different languages, primarily Urdu and Punjabi. The industry experienced significant growth in the 1960s and 1970s, becoming a major cultural force in the country. In recent years, the Pakistan Film Industry has seen a revival, with filmmakers exploring diverse genres and themes. New talent, improved production quality, and international collaborations have contributed to a resurgence in popularity, attracting audiences both locally and abroad.