Lollywood refers to the film industry based in Lahore, Pakistan. It emerged in the 1920s and gained prominence in the 1970s and 1980s, producing a variety of films in the Urdu and Punjabi languages. The industry is known for its unique storytelling, music, and dance sequences, often reflecting the cultural and social issues of the time. The name "Lollywood" is a blend of "Lahore" and "Hollywood," symbolizing its significance in the regional cinema landscape. Despite facing challenges from Bollywood and other entertainment forms, Lollywood continues to evolve, producing films that resonate with local audiences and showcase Pakistani talent.