The Pakistan Electronic Media Regulatory Authority (PEMRA) is a government agency responsible for regulating electronic media in Pakistan. Established in 2002, its primary role is to ensure that television and radio broadcasts adhere to the country's laws and standards. PEMRA issues licenses to media outlets and monitors their content to promote responsible broadcasting. PEMRA also aims to protect the rights of viewers and listeners by enforcing guidelines on content quality, advertising, and public interest. The authority addresses complaints from the public and takes action against media outlets that violate regulations, ensuring a balanced and fair media landscape in Pakistan.