PPC Management refers to the process of overseeing and optimizing pay-per-click advertising campaigns. This involves setting budgets, selecting keywords, and creating ads that attract potential customers. The goal is to maximize return on investment (ROI) by ensuring that the ads reach the right audience at the right time. Effective PPC Management also includes monitoring campaign performance and making adjustments based on data analysis. This can involve tweaking ad copy, changing bids, or refining targeting options. By continuously optimizing campaigns, businesses can improve their visibility online and drive more traffic to their websites.