PPC(클릭당 지불 광고) is an online advertising model where advertisers pay a fee each time their ad is clicked. This method allows businesses to gain visibility on search engines and social media platforms, driving traffic to their websites. Advertisers bid on keywords related to their products or services, and ads appear when users search for those terms. The most common platform for PPC advertising is Google Ads, which enables businesses to create targeted campaigns. Advertisers can track the performance of their ads, adjusting strategies based on metrics like click-through rates and conversion rates to maximize their return on investment.