PAS
PAS stands for Problem-Agitate-Solution, a marketing and communication framework used to engage audiences effectively. It begins by identifying a specific problem that the target audience faces, making it relatable and relevant to them.
Next, the "Agitate" phase emphasizes the emotional impact of the problem, highlighting the consequences of not addressing it. Finally, the "Solution" part presents a product or service that resolves the issue, encouraging the audience to take action. This method is popular in advertising and persuasive writing for its ability to connect with readers on a personal level.