Problem-Agitate-Solution
The "Problem-Agitate-Solution" (PAS) framework is a persuasive writing technique used to engage an audience by first identifying a specific problem. This approach highlights the negative aspects of the issue, making it relatable and urgent for the reader. By emphasizing the consequences of not addressing the problem, the writer stirs emotions and creates a sense of discomfort.
After establishing the problem, the writer presents a solution that alleviates the identified issues. This solution is framed as a way to resolve the discomfort caused by the problem, encouraging the audience to take action. The PAS method effectively guides readers from awareness to resolution.