The Organic Trade Association (OTA) is a membership-based organization that represents the organic industry in North America. Founded in 1985, it advocates for policies that support organic agriculture and promotes the benefits of organic products to consumers. The OTA works to enhance the market for organic goods and provides resources for businesses involved in the organic sector. OTA also plays a crucial role in developing standards for organic certification and ensuring compliance with regulations. By bringing together farmers, processors, retailers, and other stakeholders, the organization fosters collaboration and innovation within the organic community, helping to grow the market and improve sustainability practices.