Online Reputation Management (ORM) refers to the practice of monitoring and influencing how individuals or businesses are perceived on the internet. This involves tracking mentions on social media, review sites, and search engines to ensure that positive information is highlighted while negative content is addressed. ORM helps maintain a favorable image and can be crucial for personal brands, companies, and public figures. Effective ORM strategies may include responding to customer reviews, creating positive content, and utilizing SEO techniques to push down negative search results. By actively managing their online presence, individuals and organizations can build trust and credibility with their audience, ultimately leading to better relationships and opportunities.