Online marketing tools are software applications designed to help businesses promote their products and services over the internet. These tools can assist with various tasks, including social media management, email marketing, search engine optimization (SEO), and analytics. By using these tools, companies can reach a larger audience, track their marketing efforts, and improve their overall online presence. Some popular online marketing tools include Google Analytics for tracking website performance, Mailchimp for email campaigns, and Hootsuite for managing social media accounts. These tools provide valuable insights and automation features, making it easier for businesses to connect with customers and drive sales.