Online influence refers to the ability of individuals or organizations to affect the opinions, behaviors, and decisions of others through digital platforms. This influence can be exerted by social media personalities, bloggers, or content creators who share their thoughts and experiences with a wide audience. Their reach can shape trends, promote products, or raise awareness about various issues. The impact of online influence is significant in today's digital age, as many people rely on online reviews, recommendations, and influencer marketing when making choices. Brands often collaborate with influential figures to enhance their visibility and credibility, leveraging their followers' trust to drive engagement and sales.