Online campaigning refers to the use of digital platforms and tools to promote a cause, political candidate, or social issue. This approach leverages social media, email, websites, and online advertisements to reach a wide audience quickly and effectively. Campaigners can engage supporters, share information, and mobilize action through these channels. The effectiveness of online campaigning is enhanced by data analytics, which helps organizations understand their audience better. By analyzing user behavior and preferences, campaigns can tailor their messages and strategies to resonate with specific groups. This method has become increasingly important in modern politics and advocacy, especially during events like elections or social movements.