Online behavior refers to how individuals interact with digital platforms, including social media, websites, and online forums. This behavior can include activities such as posting comments, sharing content, and engaging in discussions. Understanding online behavior is important for businesses and researchers, as it helps them analyze user preferences and trends.
Factors influencing online behavior include social media usage, internet privacy, and digital communication styles. People may behave differently online compared to in-person interactions due to the perceived anonymity and distance provided by the internet. This can lead to both positive and negative outcomes, such as increased self-expression or cyberbullying.