Off-page SEO refers to all the activities you can do outside your own website to improve its ranking on search engines like Google. This includes building backlinks, which are links from other websites that point to your site. The more quality backlinks you have, the more trustworthy your site appears to search engines, helping to boost your visibility. Another important aspect of off-page SEO is social media engagement. Sharing your content on platforms like Facebook and Twitter can drive traffic to your site and increase brand awareness. Additionally, positive mentions and reviews on other sites can enhance your online reputation, further improving your search engine rankings.