OKRs, or Objectives and Key Results, is a goal-setting framework used by organizations to define and track their objectives and outcomes. The main purpose of OKRs is to ensure that everyone in the organization is aligned and focused on the same priorities, promoting transparency and accountability. Each OKR consists of a clearly defined objective, which is a qualitative goal, and several key results, which are measurable outcomes that indicate progress toward that objective. This method helps teams prioritize their work and assess their performance regularly, fostering a culture of continuous improvement.