Normative principles are guidelines that help determine what is considered right or wrong, good or bad, in various contexts. They provide a framework for evaluating actions, behaviors, and policies based on ethical standards. These principles often influence laws, social norms, and personal conduct, guiding individuals and societies in making moral decisions. In philosophy, normative principles are often discussed in relation to ethics, where they help establish moral theories such as utilitarianism or deontology. By applying these principles, people can assess the implications of their choices and strive for outcomes that align with their values and societal expectations.