Norman Fairclough is a British linguist known for his work in the field of discourse analysis. He is particularly recognized for developing the concept of critical discourse analysis (CDA), which examines how language influences and reflects social power dynamics. His research focuses on the relationship between language, society, and ideology. Fairclough's influential books, such as "Language and Power," explore how language shapes social practices and contributes to the construction of meaning. He emphasizes the importance of understanding the context in which language is used, making his work relevant to various fields, including sociolinguistics and communication studies.