Critical Discourse Analysis (CDA) is a research approach that examines how language influences and reflects social power dynamics. It focuses on the ways in which language shapes our understanding of issues like race, gender, and class. By analyzing texts, speeches, and conversations, CDA reveals underlying ideologies and biases that may not be immediately obvious.
CDA is not just about what is said, but also about how it is said. It looks at the context in which communication occurs, considering factors like culture, history, and politics. This helps researchers understand how language can reinforce or challenge societal norms and inequalities.